Overall

Overall scores are based on:

• One point per parameter (each bullet point below)
• Each parameter is weighted equally
• Total parameter/points: 19

URL

URL scores are based on adherence to:

• Hypertext Transfer Protocol Secure
• Canonicalization
• Sponsored top-level domain

Metadata

Metadata scores are based on inclusion of these metatags:

• <title>
• <meta name="description">
• <meta name="viewport">
• <link rel="canonical">
• <meta name="og:site_name">
• <meta name="og:type">
• <meta name="og:title">
• <meta name="og:description">
• <meta name="og:url">
• <meta name="og:image">
• <meta name="og:image:alt">

Robots

Robots scores are based on:

• Valid: site has a valid robots policy
• Allowed: robots policy allows access to browsers and scrapers
• Sitemap: robots.txt file points to a sitemap file

Sitemap

Sitemap scores are based on:

• Status: HTTP status of /sitemap.xml is OK
• XML: The sitemap file type is XML