URL

URL scores are based on adherence to:

• Hypertext Transfer Protocol Secure
• Canonicalization
• Sponsored top-level domain

Metadata

Metadata scores are based on inclusion of these metatags:

• <title>
• <meta name="description">
• <meta name="robots">
• <meta name="viewport">
• <link rel="canonical">
• <meta name="og:locale">
• <meta name="og:site_name">
• <meta name="og:type">
• <meta name="og:title">
• <meta name="og:description">
• <meta name="og:url">
• <meta name="og:image">
• <meta name="og:image:alt">

Sitemap

Sitemap scores are based on existence of a sitemap.xml file.