Government digital experience primer

Government digital experience 101.

Why it matters href="#why-it-matters"

The public relies on online government services more than ever. These services must be accessible and secure for all people.

Security href="#security"

  • Keeps people’s private info safe (like names, addresses, and social security numbers).
  • Protects websites from hackers or fake websites.
  • Helps people trust the government online.

Accessibility href="#accessibility"

  • Makes websites easy to use for everyone, including people with disabilities.
  • Helps people who use screen readers or can’t use a mouse.
  • Ensures fairness—everyone can access the same services.

Performance href="#performance"

  • Makes websites load fast and work well.
  • Helps people get what they need quickly, even with slow internet.
  • Reduces frustration and makes services easier to use.

Search engine optimization href="#search-engine-optimization"

  • Helps people find services and information on Google or other search engines.
  • Makes sure important pages show up when people search online.
  • Saves time and helps people get the right help faster.

What it is href="#what-it-is"

Digital experience is a holistic approach to government online services are:

  • Accessible and usable
  • Based around user needs and tasks
  • Consistent in appearance
  • Securely hosted and connected
  • Original, not duplicating existing content
  • Searchable
  • Mobile-friendly

Resources href="#resources"

Policy href="#policy"

Government policy focused on digital experience:

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